Its unfortunately all too common a thing for many eCommerce businesses when customers load up their online carts only to leave them and in many cases, completely forget about their potential purchase.
It might seem hopeless, but it certainly doesn't have to be. For any online business struggling with a rising number of abandoned carts, we have some great ways of bringing this number right back down and therefore having a positive knock-on impact on sales.
5 Best Ways To Reduce Shopping Cart Abandonment
Only the very best eCommerce businesses will be successful when it comes to a high level of sales, especially if you're looking at sales that have come from customers returning to their abandoned carts. We are now going to take a look at 5 of the very best ways to reduce shopping cart abandonment effectively and easily.
1. Reassess Your Shipping Cost
Quite often, customers will put items into their online cart with every intention of buying them. However, if they are then confronted with a hefty shipping fee, this can very easily deter them from completing their purchase.
One of the best ways that you can tackle this is by reassessing your shipping costs. Firstly ask yourself if you need to charge a shipping fee at all, if the answer is no then why not offer free shipping? This may cause a huge peak in sales as the customer will see that they are getting something for nothing. If you do need to charge a shipping fee then it might be worth assessing how low you can comfortably take it, the lower it is, the more likely the customer is to follow through with their purchase.
2. Don't Expect Customers To Sign Up
One of the most frequent things that puts off potential customers is having to create an account with your website just to make a one time purchase. When confronted with this sign up process, many customers may simply look elsewhere.
Don't get us wrong, there's no harm in asking new clients to sign up but this shouldn't be a requirement when making a purchase. Websites with a 'checkout as guest' option are much less likely to have high levels of shopping cart abandonment.
3. Use Secure Payment Methods
If a potential customer doesn't believe that they are parting with their precious credit card details on a website that will hold them close, they're highly likely to make a purchase.
Having secure payment methods on your website is a much more appealing prospect, especially for customers who have never shopped with you before. You should clearly display any trusted credentials clearly for the customer to see. On top of this, you should always make sure that you have multiple ways to pay so that your website can be used by a wider range of people. For example, if someone wishes to pay with PayPal and you do not offer this, they may leave their cart abandoned.
4 Navigation Is Key
Have you ever visited a website which is so confusing to find your way around that you just give up? If the answer is yes, then you will know how frustrating it can be. Making your website easy to navigate will lead to much lower levels of shopping cart abandonment.
If a customer fills up their cart only only to find that they then cannot access the payment screen, they're highly unlikely to spend hours searching your website for it and will likely head to another online store. It is important to remember to keep things as simple and clear as possible since not every visitor to your website is going to be tech savvy.
5 Make Use Of Cherry Checkout
One of the most successful ways of reducing shopping cart abandonment is to use a professional service that has been proven to lower this type of abandonment by 1.8%. This handy plug-in will not only offer your customers a reward on their next purchase, giving them an incentive to return but also runs a donation scheme where customers can make a donation in return for a shopping voucher. Customers are much more likely to make a purchase alongside the gamification process that Cherry Checkout uses, making online shopping fun and interesting.
Many businesses have much more important things to worry about that implementing strategies for abandoned carts on their website and so by using Cherry Checkout you can focus on other areas of your business whilst being confident that Cherry Checkout will aid in boosting your sales and amount of loyal customers.
Online shopping has so many options that customers have no real need to stay on any one eCommerce store and make a purchase. It is vital that you make your website stand out from the rest and make the shopping process as simple and easy as possible for your customers. This will, in turn drastically reduce the amount of abandoned shopping carts you have and boost your sales.